I lead businesses by operating at the critical intersection of customer needs, technology strategy, and business growth.
Who am I?
As a Senior Customer Strategy & Innovation Consultant, I operate at the critical intersection of customer needs, technology strategy, and business growth. I specialise in creating customer-centric, design-thinking led solutions that directly drive digital transformation and measurable commercial outcomes.
My core expertise lies in... bridging the gap between customer desires, business priorities, and technical feasibility. This approach ensures brands become more valuable to customers, and, in turn, customers become more valuable to brands.
My key areas of focus... • Customer Strategy & CX: End-to-end customer journey design, operational model requirements, and customer loyalty initiatives. • MarTech & Transformation: Strategy, capability roadmaps, and solutions across major platforms (Adobe, Salesforce, Dynamics). • Innovation: Leading the adoption of emerging tech to solve complex business problems and driving internal team development in analytics and customer research.
With an outstanding background in leadership and academic achievements • Experience advising C-suite executives across government, aviation, retail, utilities, and large international enterprises. • Academic Background: Master of Management & Marketing Bachelor of Commerce. Graduated with high distinction, receiving the Dean's Honours List and the MBS Deputy Dean Award.
